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Why “naked” jerky was such a good idea

Naked Cow beef jerky for hiking

We asked the folks at Naked Cow to tell us why we should all get excited about their all-natural, grass-fed “naked” jerky. Naked Cow’s honey jerky is featured in the May Trailfoody. Here’s what they had to say.

 

There continues to be a growing interest in eating natural and less processed foods, especially by those individuals who live active lives, like hikers and CrossFitters.

And, for good reason–the better the fuel you put in your body, the better it will perform.

Grass-fed beef, in particular, has benefits for active people due to its superior levels of omega-3 fatty acids (compared to regular beef), which aids in cardiovascular health. Grass-fed beef is also usually raised without antibiotics, another big plus. Cutting down on sugar intake can also benefit your cardiovascular health, according to Harvard Health Publications.

Naked Cow jerky CrossFit
Naked Cow at CrossFit Regionals

Put to the Ultimate Test at CrossFit Regionals
Naked Cow Jerky attended the CrossFit Games East Regional event in Albany, NY. We were excited to get feedback from some of the top athletes in the country about our all-natural beef jerky.

Response was phenomenal, and 100% verified our decision almost two years ago to develop an all-natural beef jerky using strips of grass-fed beef, spices and no sugar or preservatives (“No Udder Stuff”). When athletes approached our booth at the CrossFit event, the Nutrition Facts (which almost every person at this event would immediately read) was our biggest ally.

We don’t think this is a fad, and more people will demand healthier food products. We are proud to be able to deliver.

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